At one time, there were three of us. There was an office at 3 West Paces Ferry Road. And three disciplines – advertising, public relations and direct response. Since then, we've added 40 or so more employees and relocated to a larger office. We've also built our media, interactive, long-form and segment analytics practices. But all along, the one constant was our focus on communications for three often conflicted audiences – the customer, the employee and the "street." Aligning expectations with these groups is critical to defining your brand and maximizing return on communications investment.
Three reasons you should be working with us.
We like to say that our team – at every level – are atypical agency people. We have people who have been clients. We have people who have worked for the "household name" agencies in places like New York, Boston, Chicago and Southern California. We have past entrepreneurs and magazine editors. This mosaic of experience allows us to think and execute the best possible and most creative solutions for our clients.
At three, our team isn't learning on your business like other agencies. Regardless of the client's size, we put top-tier, experienced staff and talent on our client's business. We don't believe in reserving the best talent for the highest-paying clients.
Our clients oversee complex businesses with complex problems and opportunities. Rarely do any assignments require a one-dimensional solution. Rather, most clients have marcom challenges that require unified messaging to diverse audiences. That requires integration – and in a world of specialist agencies, three still provides integrated communication solutions with specialized talent.
The triple bottom line: financial, societal and environmental.
Our interaction with cause-oriented organizations, those aligned around a purpose more than a profit, led us to understand that there is more than one return from any corporate activity. The move from a purely mercenary to a missionary culture has impact on more than morale and employee churn. When well articulated, it boosts shareholder support and marketplace success as well.We consider the financial, societal and environmental costs in making decisions about our agency. These drivers help us shape recommendations to our clients as well.
