Give them something interesting and they just might call you back.
three helped CPA Global unveil a new patent research platform with a direct mail campaign. A unique calling card that lights up when opened helped ensure this was a piece worth keeping. In fact, response to the mailer was almost 30% – an almost unheard of number for direct mail.
Pulling everything together.
CPA Global had produced a number of collateral pieces over the years. Our task was to take those disparate pieces and combine the information into a cohesive, yet modular selling tool. three's new collateral system for CPA Global includes a central brochure plus a variety of individual case studies that the sales team can tailor to each prospect.
The right lawyer for the job
While outsourcing has been a common practice in many industries for years, it's a recent development in the legal arena. three's new campaign for CPA takes a humorous approach in stressing that there are times when talent is better suited for weightier tasks.
